BRMUD is partnering with FlyQuest, for a collaboration that aims to “bring K-beauty into the world of gaming.”

BRMUD is a viral Korean skincare brand, and FlyQuest is an esports organization—for a collaboration that aims to being K-beauty to the gaming world. The collab’s online content and events will bring skincare into the gaming space in community-driven way.

Related: NYX Professional Makeup Debuts Minecraft Movie Collection

BRMUD and FlyQuest say they are creating a new culture with this project.

“Today’s gamers are confident, expressive, and care about how they show up both on and off screen,” explains Donghwan Kim, Head of Marketing US for BRMUD and CEO of KoMa Media. Kim is a former “StarCraft II” champion. KoMa Media is a Los Angeles-based marketing agency.

“Together with FlyQuest, we’re proving that skincare is a skill—and every player deserves a ritual that matches their game,” Kim says in a statement.

BRMUD recently had a viral moment with Cardi B. The K-beauty brand sold over 200,000 units in five months. The skincare products contain mineral-rich mud from Boryeong, Korea. The clean formulas claim to deliver smoother texture, tighter pores, and a visible glow.

What’s next? BRMUD is setting its sights on expanding in the U.S.

Read Next

New Korean Skincare Brand Launches in the U.S. With Sustainable Packaging